Portfolio
Vivino Community Awards Campaign
Global full-funnel marketing campaign celebrating the 2021 Vivino Community Awards, supported by paid media (FB, IG, display), CRM channels (email, push), influencer marketing, PR.
Target: Vivino users & award winning producers
Vivino, Women in Wine Campaign
Multi-channel campaign supported by long form content, merchandising support, paid media, and CRM channels.
Peet’s Coffee, Honey Harvest Latte
Product development, consumer research, positioning, and go-to-market campaign support for the Honey Harvest Latte during Fall 2019 at Peet’s Coffee.
Product development, consumer research, and positioning support for the Citrus & Spice Latte during Holiday 2019 at Peet’s Coffee.
Peet’s Coffee, Citrus & Spice Latte
Peet’s Coffee, Golden Cold Brew Fog & Golden Matcha
Product development, consumer research, positioning, and go-to-market campaign support for the Citrus & Spice Latte during Winter 2019 at Peet’s Coffee.
Product development, consumer research, positioning, and go-to-market campaign support for the Dark Chocolate Orange Mocha during Holiday 2018 at Peet’s Coffee.
Peet’s Coffee, Holiday 2018
Product development, consumer research, positioning, and go-to-market campaign support for the Vanilla Cardamom Latte during Fall 2018 at Peet’s Coffee.
Peet’s Coffee, Vanilla Cardamom Latte
Product development, consumer research, positioning, and go-to-market campaign support for the Golden Latte and Golden Chai Latte during Winter 2018 at Peet’s Coffee.
Peet’s Coffee, Golden Latte &
Golden Chai Latte
Reimagined quarterly seasonal campaigns in 2022, taking the program from assortment filler to revenue driver. Built a structure for deep brand and producer storytelling, custom limited edition design partnerships, coffee origin project grants, and entry level positioning for consumers new to coffee. As of May 2026, the program has raised over $60,0000 in grants for producer partners since its inception, funding community-led projects directly developed and executed by those receiving the funds.
Equator Coffees, Seasonal Campaigns
Equator Coffees, Annual Impact Report
Developed a new annual process and structure for publishing an Equator Coffees impact report that shares key sustainability, giveback, and community engagement wins and opportunities from the prior year.
Equator Coffees, Core Pack Redesign
Lead the redesign project for core Equator Coffees bags, bringing the design and information structure into the new era of Equator, in celebration of the brand’s 30th Anniversary.